performance-creative
(2)
Harmonica gives a good story more than one job
A countertop garden, a cauliflower pizza and a jar of honey reveal how this agency works: find a reason to believe, then put it to work across the buying journey.
Upscale AI
Upscale AI is an AI-native advertising platform that lets performance-driven and e-commerce brands create, run, and optimize TV-quality video ads on streaming and connected TV channels. Its flagship product, Upscale Studio, turns a brand's existing website and social assets into streaming-ready creative, buys media programmatically in real time, and optimizes campaigns for measurable outcomes - bringing the performance-marketing playbook to the living-room screen. Founded by ad-tech veterans from Google, Twitter, Salesforce, Moloco, and MNTN, the company launched out of stealth in May 2025 with $5.5M in funding.