Percepta is a New York-based AI transformation company, wholly owned and incubated by venture firm General Catalyst, that embeds teams of researchers, engineers, and product managers directly inside large enterprises to move them past AI pilots and into AI-native operations. Founded in 2025 by CEO Hirsh Jain (a former Palantir SVP) and General Catalyst's Hemant Taneja, the company pairs applied engineering with a frontier research lab to rebuild core workflows in healthcare, financial services, manufacturing, and government - working closely with founding partners Anthropic and AWS.
Hirsh Jain is the co-founder and CEO of Percepta, a General Catalyst Transformation Company that embeds AI engineers, researchers, and product managers directly inside large enterprises to move them past pilots and into AI-native operations. He spent seven years at Palantir Technologies as a senior vice president leading its healthcare and civilian-government business, and previously worked at Google, Jane Street, and the U.S. Department of Defense. A Harvard computer-science and mathematics graduate and published machine-learning author, he launched Percepta in 2025 with General Catalyst CEO Hemant Taneja and a founding team drawn from Palantir, MIT, Meta FAIR, Google, and Citadel. Shortly after launch, Palantir sued him and other former employees, putting the New York startup at the center of one of the year's most-watched AI talent fights.