Alex Bradford

Alex Bradford is the co-founder and CEO of Rain, a Santa Monica fintech that lets hourly and frontline workers tap wages they have already earned before payday instead of turning to payday loans or overdrafts. A former McKinsey, Goldman Sachs and SAC Capital analyst with a Stanford degree and a Harvard MBA, Bradford launched Rain in 2019 after spotting that payroll and timekeeping systems had finally opened their APIs. The company plugs into employers' payroll and HCM systems (including a native Workday integration), has connected millions of workers and distributed more than $2 billion in earned wages, and has raised capital from investors including QED, Invus and Prosus. Bradford's pitch is personal: he grew up with a single mother in the 1980s and built Rain to kill predatory lending and give workers control over their own money.