The London company behind branded community apps for the Rolling Stones and hundreds of quieter passion groups wants creators to stop renting their audiences from Facebook.
Tanner Johnson is the Co-Founder and Former President of Curated, a San Francisco-based expert marketplace that matches shoppers with passionate product specialists for high-consideration purchases like outdoor gear, skiing equipment, golf clubs, and jewelry. A Princeton-educated psychology and neuroscience graduate with roots in outdoor education, Johnson helped build Curated from a 2017 founding concept into a $141.5M-funded platform with over 250 employees - until its $330 million stock acquisition by social commerce company Flip in July 2024.

Li Jin is a venture capitalist, writer, and creator who coined the term 'passion economy' and spent years investing in platforms that help individuals turn their passions into livelihoods. She served as a Partner at Andreessen Horowitz (a16z), then founded Atelier Ventures, and later co-founded Variant Fund - raising over $450M to back web3 and ownership-driven platforms. An active creator herself, she writes 'Li's Newsletter' on Substack with hundreds of thousands of subscribers and co-hosted the Means of Creation podcast. In August 2024, she transitioned from General Partner to Advisor at Variant to pursue interests in education, innovation, and creative projects.