Rally UXR is a New York-based user research CRM that helps enterprise product and research teams talk to their users at scale. It replaces spreadsheets and disconnected tools by unifying participant management, recruitment, scheduling, incentives and governance in a single platform, letting teams run more research safely and in compliance. Founded in 2021 by Oren Friedman and Alec Robins, Rally is a Y Combinator (W22) company that raised an $11M Series A in June 2025 and has supported research with more than 10 million users across customers like Sonos, Adobe, GitLab, MongoDB and Webflow.
PlaybookUX is an all-in-one user experience research platform that helps product, design and research teams recruit participants, run studies, and analyze results in one place. It combines a vetted panel of millions of testers with a full toolkit of qualitative and quantitative methods - unmoderated and moderated testing, card sorting, tree testing, surveys, first-click and five-second tests, preference testing and session replays - and layers AI on top to transcribe, summarize, tag and report on findings. Founded in 2018 by Lindsey Allard and Kristen Giovanniello and headquartered in New York, the company is bootstrapped and grew to roughly $6.5M in revenue and 300+ customers by 2024.