Rebecka Zavaleta

Rebecka Zavaleta is the co-founder and CEO of Paismo, an HR-tech and people-automation platform built for small and mid-sized businesses in emerging markets and pitched as 'made in Pakistan, for the world.' Before Paismo she spent more than a decade as a product and design leader whose work touched Google, TikTok and Meta, and she founded First Milli, a first-generation wealth-building education platform recognized by NextAdvisor in partnership with Time. A University of Pennsylvania political-science graduate who has traveled to dozens of countries and works across several languages, she blends product craft, financial literacy and a builder's stubbornness about fixing systems that 'do not exist or are not streamlined.'