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The Agency That Named Itself BAD - and Made Good Brands Go Bad
A Georgia agency built a brand around a word every marketer is trained to avoid. Behind the joke is a 150-person shop managing a quarter-billion dollars in ad spend.
Terry Lee
Terry Lee is a Bay Area technology executive who serves as CEO at Cube (cubehq.ai), an AI-powered digital marketing platform that helps businesses run and optimize campaigns across search, social, email, and web from one dashboard. A UC Berkeley graduate based in San Jose, California, he has spent his career across media and marketing ventures including Storyblender, Shin & Lee Corp., and Lachesis Media & News Co. before stepping into the marketing-AI space.
Cube
Cube is an AI-powered marketing automation platform headquartered in Palo Alto, California, that deploys autonomous AI agents to manage paid ads, SEO, social media, email marketing, and online reputation management from a single dashboard. Founded by IIT and Stanford alumni, the company trains its AI on historical ad-spend data to deliver real-time campaign optimization across Google, Meta, TikTok, Amazon, and more - promising businesses a full marketing team's output without the headcount.
Suhail Abidi
Suhail Abidi is the Co-Founder and CEO of Cube (cubehq.ai), an autonomous AI marketing platform serving multi-location brands like KFC and Taco Bell. A chemical engineer from IIT Kanpur who won the Stanford Reliance Dhirubhai MBA Fellowship - full ride, no internship - he spent his Stanford summer learning to code instead of collecting a consulting paycheck. Before Cube, he built Tinystep into a 600,000-user parenting network that Flipkart backed with $2M and BabyChakra eventually acquired. He is a serial entrepreneur with a consistent pattern: spot a real problem, learn whatever skill is missing, build the company.