ownership-experience
(2)
Registria
Registria runs the quiet half of consumer products: what happens after the box is opened. Its Ownership Experience Management (OXM) platform - anchored by Photoregister and Concierge - helps manufacturers like Whirlpool, Sony, LG, Bosch, and Cuisinart turn one-time buyers into identified, engaged, monetizable owners.
Dan Beltramo
Dan Beltramo is CEO of Registria, the post-purchase customer engagement platform built around Ownership Experience Management (OXM). A Stanford-trained serial entrepreneur, he previously co-founded Vizu - which pioneered real-time brand lift measurement in digital advertising before being acquired by Nielsen in 2012 - and co-founded Onclusive, growing it 80x through organic expansion and PE-backed acquisitions. With over 20 years leading data and analytics organizations across marketing, media, and communications technology, Beltramo brings a pattern-recognition edge built from Clorox brand tables, Silicon Valley startup floors, and boardrooms at global media conglomerates.