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Ecommerce · Consumer · Marketplace
The Ski Shop That Deleted Its Own Stores and Won
In 1984 it was a rental counter on St. Denis Street. By 2016 the last store was gone and the whole company lived online. Here is how two employees bought the place and turned closing stores into the plan.
altitude-sports · outdoor-gearRead →
Consumer · Ecommerce
How a Negative-Heel Shoe Became Canada's Unofficial Comfort Uniform
Roots began with a shoe designed to make people stand differently. Five decades later, its harder trick is keeping heritage, comfort and Canadian identity useful in a fashion market that never stands still.
canadian-fashion · outdoor-lifestyleRead →