outcast-clothing
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Executive · Operator · Founder
Christina McGonagle Is Turning Fashion Marketing Into a Place People Want to Stay
The Outcast CMO has spent a career learning how attention becomes belonging. Her playbook joins performance discipline with parties, pop-ups and creator experiences people choose to talk about.
christina-mcgonagle · fashion-marketingRead →
Ecommerce · Consumer · Social
Outcast
Outcast is a Gold Coast-born, direct-to-consumer women's fashion label founded in 2014 by Lawrence Lees and Paris Marchant. It started selling bikinis on Instagram and grew into a global online boutique known for edgy party, festival and going-out clothing. After spotting sales spikes around US festivals like Coachella, the brand built a Los Angeles headquarters and now generates roughly 80% of its sales from the US, with more than a million social followers and an influencer-driven marketing model.
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