Focus Point sells frames and lenses, but its larger bet is that the optical shop can become the front door to preventive eye care. More than 200 stores, an expanding clinical toolkit and a knack for serving different budgets have turned one small counter into a national network.

Joe VanDette built his career where data meets the store aisle. At National Vision, he is turning that discipline into a broader brand reset - one customer moment at a time.
National Vision built a nearly $2 billion business by treating an eye exam, a pair of frames and the lab behind them as one connected system. Now the value retailer is widening its aperture - toward insured customers, premium lenses and remote care - without abandoning the price-conscious shopper who made it big.