optical-industry
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Wendy Hauteman
Wendy Hauteman is Chief Marketing Officer at VSP Vision, the Rancho Cordova-based not-for-profit vision care company that serves close to 90 million members through a network of 40,000 doctors. She has spent more than two decades in the optical industry, moving from senior marketing roles at Pearle Vision, ILORI and EyeMed to leading global strategic marketing at VSP before her promotion to CMO in August 2019. Under her leadership VSP shifted its message from 'we help people see' to 'empowering human potential through sight,' anchoring the brand's purpose-first playbook.
Kathy Chen
Kathy Chen is a Palo Alto-based entrepreneur and Co-founder of East Optical USA, the North American arm of East Optical, a family-owned Chinese optical lens manufacturer established in 1982. She has built the company's presence across North America, launching the innovative MyoPro myopia management spectacle lens in Canada and expanding into international markets. A regular on the optical industry conference circuit, she has spoken at Vision Expo West in Las Vegas on a Main Stage panel about the Future of Opticianry, attended the Myopia Summit in Toronto, and represented East Optical at Franja 2025 in Bogotá, Colombia.