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Incorta is an enterprise data and analytics platform built around its proprietary Direct Data Mapping technology, which eliminates the traditional ETL pipeline by connecting analytics directly to raw source-system data. Founded in 2013 by Oracle veterans in Foster City, California, Incorta enables Fortune 500 companies like Starbucks, Broadcom, and Comcast to query 100% of their operational data in real time - without the 18-24 month transformation projects that conventional data warehousing demands. Its Operational Lakehouse architecture supports 240+ pre-built connectors to ERP systems including SAP, Oracle, Workday, and Salesforce, and has expanded into Operational GenAI with built-in RAG and LLM integrations.

data-analyticsbusiness-intelligenceoperational-lakehouseno-etldirect-data-mappingreal-time-analytics