operational-awareness
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John Marshall
John Marshall is the President and CEO of Userful, the software company that swapped racks of proprietary AV hardware for a browser and a network cable. Named CEO in October 2018, he pivoted a video-wall vendor into a software-defined platform for enterprise-wide operational awareness, the Userful Infinity Platform, now used by hundreds of enterprises across control rooms, command centers and digital signage. A Northwestern and University of Michigan graduate with 25-plus years leading wireless, IoT and networking startups, he ran Userful to 50% year-over-year enterprise sales growth in 2024 with 80% of revenue flowing through a global channel of roughly 100 partners. Off the clock he is a former backcountry guide and adventure racer turned birder.
Userful
Userful is a software company that turns the wall of screens in a control room or lobby into something you manage from a browser. Its Infinity Platform delivers AV over standard IP networks, replacing racks of proprietary matrix-switching hardware with software that distributes any source to any display. Used by more than 1,000 organizations, including 50-plus Fortune 500 firms, Userful focuses on mission-critical environments where seeing the right data at the right moment matters - operations centers, transportation hubs, factories, and corporate signage.