openusd
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Lightwheel
Lightwheel is a Physical AI infrastructure company building the data layer that teaches robots to work in the real world. It produces physically accurate SimReady 3D assets, egocentric human demonstration data, and evaluation platforms so robots can learn safely and cheaply in simulation before they are deployed. Founded in 2023 by former autonomous-driving-simulation lead Steve Xie, Lightwheel partners with NVIDIA and supplies simulation assets and synthetic datasets to leading robotics teams.
RIIICO
RIIICO is a Düsseldorf-based deeptech startup turning LiDAR scans of real factories into intelligent, editable 3D models. Its AI segments and classifies every object on the shop floor, exports it as OpenUSD, and plugs into NVIDIA Omniverse and Siemens Tecnomatix so planners can redesign brownfield plants in a fraction of the usual time.
Lisa Lahde
Lisa Lahde is Vice President of Marketing at NVIDIA, where she leads campaign marketing for priority industries and the Omniverse platform. A veteran tech marketer with roots in social media and community management, she joined NVIDIA around 2016 and has helped shape the company's storytelling around AI, autonomous systems, and the industrial metaverse. She produced NVIDIA's 'I Am AI' docuseries, contributed to Forbes BrandVoice as an AI innovator profiler, and moderated the OpenUSD session at GTC 2024 in San Jose. Outside the GPU giant's orbit, she runs the persona of @JewelryHunter - a longtime indie fashion enthusiast who blogged about emerging jewelry designers.
Felix Fink
Felix Fink is the co-founder and CEO of RIIICO, a German deeptech startup building AI-powered 3D factory digital twins using LiDAR point cloud data. Founded in 2021 out of RWTH Aachen University, RIIICO transforms physical factory floors into collaborative, predictive digital environments in a fraction of the time traditional modeling takes. The company raised a $5M seed round in 2025 led by Pi Labs, won the Siemens Inventors of the Year 2024 award in the Open Innovation category, and counts Volvo, Porsche, Volkswagen, and Schaeffler among its customers. Fink drives product strategy with a philosophy of combining startup agility with deep industrial knowledge.