CSC Generation

CSC Generation is an AI-native retail holding company that acquires struggling store- and catalog-based brands and rebuilds them as profitable, digital-first businesses using its proprietary technology platform, Genesis. Founded in 2016 by Justin Yoshimura, the company operates a portfolio of more than a dozen consumer brands - including Sur La Table, One Kings Lane, Backcountry and Steep & Cheap - that together generate over $1 billion in combined revenue. Rather than liquidating distressed retailers, CSC folds them into a shared operating system of data, automation and AI operators, aiming to lift profitability quickly after each acquisition.