on-running

(3)
Legend
Derek Yarbrough
Executive · Operator · Creator

Derek Yarbrough

Derek Yarbrough is a retail marketing executive who has spent more than two decades turning fashion brands into customer-first, digital-first businesses. A Stanford Urban Studies grad who joined Walmart.com as employee #33, he built his craft in early direct-to-consumer commerce, then spent 11 years at J.Crew Group, rising to Chief Marketing Officer of both Madewell and J.Crew, where he steered the brand's post-bankruptcy comeback and its splashy 40th-anniversary campaign. He later became a Chief Marketing Officer at Gap Inc., leading marketing for Old Navy. Yarbrough is known for arguing that the marketer is 'the chief storyteller and customer champion,' pairing hard data with emotional brand storytelling.

cmo · chief-marketing-officerRead →
Legend
Greg White
Executive · Operator · Creator

Greg White

Greg White is a brand and marketing strategist at On, the Swiss performance running company, where he leads brand strategy for the Americas out of Portland, Oregon. A former journalist turned ad strategist, he built his craft across Wieden + Kennedy offices in Portland, Tokyo, and Amsterdam and then at 72andSunny, working on brands including Nike, Instagram, and Corona before joining one of the fastest-growing names in sportswear.

greg-white · on-runningRead →
Company
On
Consumer · Ecommerce · Hardware

On

On is a Swiss performance sportswear company founded in Zurich in 2010 that designs premium running shoes, apparel, and accessories. Built around its patented CloudTec cushioning - a sole of hollow rubber pods engineered to feel like 'running on clouds' - On grew from a specialty-running startup into a NYSE-listed brand (ticker ONON) with roughly $3.3 billion in projected 2025 revenue. Backed by tennis great Roger Federer since 2019, it competes with Nike, Adidas, and Hoka through design-led innovation, a fast-growing direct-to-consumer business, and manufacturing bets like robot-sprayed LightSpray uppers.

on-running · performance-runningRead →