Jen Rhi

Jen Rhi is the founder and CEO of NXN Labs, a San Francisco and Seoul based AI company building an operating system for fashion and commerce imagery. A Stanford computer science graduate and former McKinsey and SoftBank Ventures alum, she left the investor side of the table to attack a problem she kept seeing in brands: creative ideas were cheap, but the production bandwidth to shoot models, garments and campaigns at scale was the real bottleneck. NXN Labs answers that with proprietary multimodal diffusion models that generate photorealistic on-model imagery, video and virtual try-ons without a physical shoot. Two months after founding, the company was backed by Naver D2SF, KB Investment and Smilegate; by 2026 it had landed European luxury clients and a spot on the NRF Innovators' Showcase Top 50.