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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

omnichannel-media

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Company
The Agency That Learned to Buy Its Way Out of a Bad Year
Health · Ai · Enterprise

The Agency That Learned to Buy Its Way Out of a Bad Year

Real Chemistry began as one consultant with a healthcare Rolodex. A bruising 2008 taught it a stranger lesson: when clients need several kinds of expertise at once, the agency itself has to become a portfolio.

healthcare-marketing · healthcare-communicationsRead →
Company
Viamedia Kept the Cable Pipes - Then Built an Ad-Tech Engine on Top
Media · Enterprise · Ai

Viamedia Kept the Cable Pipes - Then Built an Ad-Tech Engine on Top

For two decades, Viamedia sold the awkward local minutes inside cable television. Now it is using those same operator relationships to make fragmented, cross-screen advertising feel like one buy - a practical reinvention with lessons for any legacy business sitting on overlooked distribution.

ad-tech · local-advertisingRead →