
He built the first revenue recognition software in 2009, sold it to Zuora, then walked away to do it again - properly this time. A story about second acts in an unglamorous corner of accounting.
Rohit Gupta is the co-founder and CEO of Auditoria.AI, a Santa Clara startup that builds AI agents for corporate finance teams. A serial entrepreneur with more than 25 years in enterprise software, he previously founded the cloud-security company Palerra (acquired by Oracle in 2016) and ran the Remedy IT Service Management division at BMC Software. He started Auditoria in 2019 to bring automation to the back office of finance, and in 2025 raised a $38M Series B to push the company into the agentic-AI era.