He had taken the LSAT and imagined a life in law or academia. Then a sports bettor’s complaint became Novig - and a five-year lesson in how to change the rules without abandoning the idea.
Torey Korsunsky is the Chief Business Officer of Novig, the commission-free sports prediction exchange that lets fans trade against each other instead of the house. He founded Units, a story-driven daily fantasy app that hit a $6M GMV run rate before winding down in 2024, and earlier built U.S. growth at sports-AI company WSC Sports. A University of Pennsylvania grad, he is fixated on making sports gaming feel like the stories fans already love rather than a spreadsheet.