Shinesty

Shinesty is a Boulder-born, Denver-based direct-to-consumer apparel brand built around one idea: make the world take itself less seriously. Best known for its cheekily named Ball Hammock pouch underwear and Boob Hammock bralettes, the company pairs proprietary soft fabrics and a supportive pouch design with an irreverent brand voice and outrageous themed party clothing. Founded in 2014 by University of Colorado Boulder friends, Shinesty has sold more than 12 million pairs of underwear, runs a monthly underwear subscription, and landed on the Inc. 5000 list of fastest-growing U.S. companies.