nova-intelligence
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The Janitorial Startup That Became a $220 Million Marketing Machine
Grayson Lafrenz started a cleaning company, hired an SEO agency he couldn't understand, and brought the work in-house. What grew out of that frustration now runs roughly $800 million in ad spend through software Power Digital wrote itself.
Emma Qian
Emma Qian is the co-founder and CEO of Nova Intelligence, a San Francisco startup building an agentic AI platform that analyzes, modernizes, and generates custom code for SAP systems. A former research engineer at Google DeepMind and software engineer at Meta AI, Caltech-trained Qian left frontier AI research to attack one of enterprise software's least glamorous and most expensive problems: the migration of decades of custom SAP code to S/4HANA. Nova has raised over $40 million, including a $31.5 million Series A led by Chemistry with backing from Accel, Conviction, and SAP.io, and counts customers like Festo who report working roughly five times faster. She is a Forbes 30 Under 30 honoree.