
After two decades inside Norwegian Cruise Line, Jason Krimmel’s brief has widened from selling cabins to solving the entire journey - one market, one travel adviser and one piece of guest feedback at a time.
How a single second-hand ship out of Miami grew into a $9.5 billion cruise empire - and why ditching the assigned dinner table turned out to be its best idea.
Norwegian Cruise Line Holdings sells the same scarce commodity three ways: a week away. Its three-brand portfolio, growing fleet and private destinations reveal how a cruise company turns beds at sea into a $9.8 billion vacation business.