
The former Kraft and Campbell's marketer spent years asking what conventional reports could not answer. With Keen Decision Systems, he turned that frustration into a forward-looking system for deciding where the next dollar belongs.

Before Mike Shapaker became a CMO, he worked the machinery behind the message - engineering, analytics, services, operations, product and an EMEA business. That unusually wide apprenticeship now shapes how he markets software built to help companies reach their own people.