Sean Goldsmith is the co-founder and CEO of The Zero Proof, an Atlanta-based platform for premium non-alcoholic wine, beer, and spirits. What started in 2019 as a review blog he ran with childhood friend Trevor Wolfe after both took a break from drinking has grown into one of the largest curators and retailers in the adult non-alcoholic category, with 400+ products, owned brands like Lapo's and Saint Viviana, and a Series A backed by Asahi.
The Zero Proof is the largest online retailer of premium adult non-alcoholic beverages in the U.S., selling non-alcoholic wine, spirits, beer and ready-to-drink cocktails from 70+ brands plus its own labels, Saint Viviana and Lapo's. Founded in Atlanta in 2019 by Sean Goldsmith and Trevor Wolfe - two former drinkers who started as a review blog - it has grown into a venture-backed importer, wholesaler and retailer that stocks over 400 products and supplies accounts including Whole Foods, Delta, Soho House and the Ritz-Carlton.