David Renteln

David Renteln is the co-founder and CEO of Lucy, a Los Angeles consumer brand making tobacco-free nicotine gum and pouches built around a stated mission of reducing tobacco-related harm to zero. A Harvard human evolutionary biology graduate and former Harvard Rugby president, he deferred a Caltech bioengineering PhD to help build Soylent, where he served as co-founder and chief marketing officer. In 2016 he started Lucy with Soylent alumni John Coogan and Samy Hamdouche, raised a $10M Series A in 2020 from RRE Ventures, Vice Ventures, Greycroft and Y Combinator, and has since pushed nicotine into the productivity-and-wellness conversation.