new-york-advertising
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Donnalyn Smith
Donnalyn Smith is the Global CEO of Momentum Worldwide, the experiential and brand-experience agency within the Interpublic Group. She joined Momentum in 1995 and rose through account leadership, managing director and regional roles to President of North America before being named Global CEO in November 2022. Under her leadership Momentum has been named Experiential Agency of the Year by Adweek and Campaign US and Employer of the Year by Digiday. A founding member of the #TimesUpAdvertising movement and a She Runs It Trailblazer Mom of the Year, she is a vocal advocate for diversity, fairness and support systems for working parents in the industry.
Jeffrey Matisoff
Jeffrey Matisoff is North America CEO and Managing Partner of The Brandtech Group, the self-described world's number one generative AI marketing company. Named to the regional CEO role in early 2026, he runs Brandtech's largest market and leads its pitch to help brands turn AI into a competitive advantage through tools like the Pencil Gen AI platform and its 'Share of Model' work on how large language models describe brands. Matisoff joined Brandtech in 2021 from WPP, where he was global president of EightBar, IBM's dedicated agency, and he helped lead the acquisition and integration of digital marketing company Jellyfish. His career spans two decades in media and creative, with earlier stops at Accuen, PHD, and Universal McCann.