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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

new-home-warranty

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Legend
Jocelyn Da Silva Came Home With a Marketer’s Eye for What Makes Trust Stick
Executive · Operator

Jocelyn Da Silva Came Home With a Marketer’s Eye for What Makes Trust Stick

After nearly a decade building brands in Perth, Jocelyn Da Silva returned to Calgary and entered the new-home warranty business. Her career offers a practical lesson in making complex services feel clear, useful and human.

jocelyn-da-silva · marketing-executiveRead →
Company
The 50-Year-Old Warranty Program Selling Alberta Builders Something Pricier Than Insurance: Trust
Consumer · Enterprise · Education

The 50-Year-Old Warranty Program Selling Alberta Builders Something Pricier Than Insurance: Trust

A voluntary builder pact became part insurer, part referee and part trade school. Its most useful product may be the feedback loop that catches expensive construction problems before they multiply.

new-home-warranty · home-warranty-insuranceRead →