MOVRS is a San Francisco- and Los Angeles-based AI and computer vision company building vision models that understand how people move and interact in the real world. It turns ordinary video into high-fidelity 3D human data and biomechanical measurements - no bodysuits, no marker dots, no camera arrays - and applies that data to sports storytelling, athlete training, and machine-learning datasets for industries from healthcare to robotics.
Dorian Pieracci is the Co-Founder and CEO of MOVRS, a Los Angeles sports-technology company that turns ordinary video into structured, labeled 3D data about how humans move. Founded in 2020, MOVRS builds AI-powered biomechanics and digital-twin tools for sports and entertainment partners, from baseball pitching analysis to immersive broadcast experiences. A Georgetown-trained sports industry executive and UC Berkeley graduate, Pieracci is a Comcast NBCUniversal SportsTech accelerator alum who pivoted MOVRS from direct sales to a partner-led model and assembled a team drawn from MLB and major sports media.