Smith is an Asbury Park-based hospitality group that grew out of a 1990s branding and design studio. Beginning in 2006 with Brickwall Tavern, its partners helped restart a stalled downtown, then built a collective of restaurants and bars - Porta, Pascal & Sabine, Homesick, and Lovesick - that pair scratch kitchens with art-filled rooms. Smith treats hospitality as an instrument of urban renewal, designing, branding, and operating each venue in-house.
Shawn Heide is a Boston-based entrepreneur who blends culinary creativity with digital storytelling and enterprise AI. As co-founder of 9muse Creative Studio, he crafts cinematic brand films for companies across New England. His culinary arc spans founding Wagwan Jerk Bar in 2017 — a Caribbean-meets-New England pop-up launched at Boston farmers markets — to directing culinary operations at The Kitchen at White Barn, a Neapolitan pizza restaurant grown from a working farm. Pursuing his MBA at Babson F.W. Olin Graduate School of Business, Shawn is also connected to Upstage AI, the enterprise AI company known for document intelligence and large language models that raised a $120M Series C in early 2026.