native-advertising
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The Company Selling Certainty in an Uncertain Media Business
For thirty years, Brandpoint has sold PR teams a rare commodity: a predictable path into the news. Now it is betting that the same publisher network can make brands legible to both people and machines.
NewsUSA Sells the One Thing Public Relations Usually Refuses to Promise
For nearly four decades, Rick Smith has sold brands a peculiar bargain: make the advertisement useful enough to resemble service journalism, then guarantee that publishers will run it. The bet survived a failed video expansion, the shrinking newspaper, and now the arrival of AI.
TripleLift Wants to Fix the Internet's Most Ignored Product: The Ad
The ad-tech company built its first business by making ads fit the page. Now it is trying to coordinate creative, data, inventory and measurement before the impression ever reaches a screen.
Decide
Decide is a St. Louis-based advertising technology company - the rebrand of LockerDome, founded in 2008 - that runs a machine-learning platform called the Decision Marketplace. Rather than relying on third-party cookies or intrusive identity data, Decide lets multiple ML models compete in real time to select and price ad impressions, powering a two-sided marketplace that connects publishers and brands across the open web. Its widgets and content-recommendation units have reached over 100 million monthly users, positioning the company as a cookieless, performance-focused alternative to legacy programmatic ad stacks.