Natasha Franck

Natasha Franck is the founder and CEO of EON, a New York company giving every garment a unique Digital ID so it can be traced, resold, repaired and authenticated across its entire life. She left a career in urban planning and smart cities to build the CircularID Protocol, an open standard now powering Digital Product Passports for brands like Coach's Coachtopia, Chloe and Mulberry, and feeding into EU regulation that will make these passports mandatory.