The Zero Proof

The Zero Proof is the largest online retailer of premium adult non-alcoholic beverages in the U.S., selling non-alcoholic wine, spirits, beer and ready-to-drink cocktails from 70+ brands plus its own labels, Saint Viviana and Lapo's. Founded in Atlanta in 2019 by Sean Goldsmith and Trevor Wolfe - two former drinkers who started as a review blog - it has grown into a venture-backed importer, wholesaler and retailer that stocks over 400 products and supplies accounts including Whole Foods, Delta, Soho House and the Ritz-Carlton.