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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

multichannel-marketing

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AllCompaniesPeopleStoriesProducts
Company
The Agency That Told a Client to Spend Less
Enterprise · Media · Ecommerce

The Agency That Told a Client to Spend Less

Responsory began with direct mail, survived the internet, and kept the useful part: an almost stubborn insistence that creative work should answer to a number.

marketing-agency · direct-response-marketingRead →
Company
SendPulse Lost America - Then Built the Marketing Stack for Everywhere Else
Saas · Ai · Enterprise

SendPulse Lost America - Then Built the Marketing Stack for Everywhere Else

A six-month U.S. sales push ended with two expensive hires and no breakthrough. The Ukrainian software company found a better wedge: let small businesses start free, speak to customers in the channels their markets actually use, and keep the whole journey in one system.

marketing-automation · email-marketingRead →
Company
The Ohio Basement Where a Space Heater Beat Madison Avenue
Ecommerce · Consumer · Media

The Ohio Basement Where a Space Heater Beat Madison Avenue

Ben Suarez built a direct-marketing machine in North Canton, Ohio that sold more than five million space heaters - and treated every ad like a controlled experiment.

direct-marketing · direct-responseRead →