Two friends from Michigan turned a biodegradable cleaner and a handshake into the world's biggest direct-selling company. Seven decades later, Amway still refuses to sell a single share.
NeoLife International is a Santa Clara, California whole-food nutrition company founded in 1958 by Jerry Brassfield. For more than six decades it has built non-GMO supplements, weight-management products, skin care and earth-friendly home care that are sold through a network of independent distributors in over 50 countries. Its formulas are vetted by the NeoLife Scientific Advisory Board, founded in 1976 by toxicologist Arthur Furst, Ph.D. Today the founder's daughter, Kendra Brassfield, runs the company as CEO.