multi-brand-retail
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When Brazil's Two Premium Fashion Rivals Decided to Share a Closet
Icomm Group merged OQVestir and Shop2gether into one company - then kept them competing on the same runway. Here is how Brazil's leading premium fashion e-commerce operator runs two storefronts, one warehouse, and a marketplace for the brands nobody else stocks.
LUISAVIAROMA
A Florentine shop born in 1929 became an early luxury e-commerce operator, then opened a 1,000-square-meter New York flagship. LUISAVIAROMA's real product is not simply fashion - it is the edit, wrapped in service, spectacle and global logistics.
KnitWell Group
KnitWell Group is one of the largest specialty apparel companies in the United States, a multi-brand operating company that unites eight iconic American women's fashion brands - Ann Taylor, LOFT, Talbots, Chico's, White House Black Market, Soma, Lane Bryant and Haven Well Within - under a single shared-services platform. Formed in 2023 by private equity firm Sycamore Partners and led by Executive Chair and CEO Lizanne Kindler, the company generates roughly $6 billion in annual sales, operates close to 3,000 retail stores, employs about 45,000 associates and serves more than 20 million loyal customers nationwide.
Rack Room Shoes
Rack Room Shoes is one of America's largest family-owned footwear retailers, headquartered in Charlotte, North Carolina. Founded in 1922 and owned by Germany's Deichmann Group since the mid-1980s, it sells athletic, casual, comfort and dress shoes for the whole family across roughly 500 stores in 36 states plus rackroomshoes.com, operating both the Rack Room Shoes and Off Broadway Shoe Warehouse banners. The company is known for value pricing, its long-running Buy One Get One 50% Off promotion, the free Rack Room Rewards loyalty program, and a portfolio of national name brands alongside its own private-label lines.