Consumer · Health · Ecommerce
Taika
Taika is a San Francisco-based functional beverage company making ready-to-drink canned coffees and matcha lattes infused with adaptogens and functional mushrooms - ingredients like L-theanine, ashwagandha, and lion's mane - meant to deliver focused energy without the jitters or crash. Founded in 2019 by former Facebook engineer Michael Sharon and world-class barista Kalle Freese, the brand is plant-based and sweetened with monk fruit for zero added sugar. Its tagline, 'Feel Inspired, Not Wired,' captures the pitch: caffeine with calm, sold direct-to-consumer online and through retail.