
Six very different platforms now compete to own the moments between a company and its customers. The smart buying decision starts by separating documents, decisions, delivery and control.
Raviteja Dodda is the co-founder and CEO of MoEngage, an insights-led customer engagement platform used by more than 1,200 consumer brands. He started the company in 2014 with his IIT Kharagpur classmate Yashwanth Kumar after a failed local-offers app made it painfully clear that marketers had the data but no way to act on it. A decade later MoEngage runs Merlin AI, a suite of AI agents for marketing teams, and just closed a $280M Series F led by Goldman Sachs and ChrysCapital.