Bridgestone Americas built a continent-sized business around the part of a car most people notice only when it fails. Now it is turning that overlooked circle of rubber into a service network, a data stream and a test of whether mobility can become less wasteful.
Hanger began with a wooden leg fashioned from barrel staves during the Civil War. Today, its advantage is a 925-clinic feedback loop connecting patients, clinicians, research, fabrication and the supply chain.