How Farid Virani turned one mall cart into the biggest AT&T retailer in the country - and what he did with the money once he got there.
It sells the same phones as everyone else. The bet BeMobile made was on the 20 minutes after you buy one.
Cricket built a national wireless business around a modest promise: the bill should not be the month's biggest surprise. Backed by AT&T's network, it now pairs prepaid discipline with the phones, perks and retail reach of a much larger carrier.