mobile-analytics
(4)
Start.io: The audience is already in your pocket
Start.io began by paying Android developers for downloads. Today, it packages mobile behavior and advertising space together - and wants to carry a campaign from its first brief to its first impression.
Leanplum Bet the App Could Change Its Mind
It began with two engineers, one wrong customer, and a useful embarrassment. Leanplum learned that the best experiment was not inside the app - it was deciding who the product was really for.
Susan Kuo
Susan Kuo is the Co-Founder and COO of Singular, a marketing intelligence platform headquartered in Palo Alto, California that unifies marketing analytics and attribution for the world's top performance marketers. A veteran of mobile ad tech and gaming, she previously built go-to-market strategy from the ground up as SVP of Sales & Business Development at Onavo (acquired by Facebook in 2013), and held senior roles at InMobi, Booyah, Gaia Online, and Electronic Arts. Since co-founding Singular in 2014 alongside Gadi Eliashiv and Eran Friedman, she has led global partnerships and business development while also championing diversity in tech through THRIVE, a community platform she founded to connect and empower women in growth marketing.
Nick Stamos
Nick Stamos is the CEO of Rakuten Advertising, one of the world's largest affiliate and performance marketing networks, where he leads an AI-driven initiative called 'Affiliate Intelligence' to reshape how brands and publishers connect. A MIT-trained strategist turned serial entrepreneur, Stamos previously co-founded Sindeo, a digital mortgage startup, built mobile analytics at Telephia through its acquisition by Nielsen, and spent nearly a decade in management consulting before pivoting to tech. Based in Mill Valley, California, he champions the convergence of brand and partner marketing and has positioned Rakuten Advertising at the forefront of influencer and affiliate innovation.