mix-modeler
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Justin Merickel
Justin Merickel is a Vice President of Product Management and Product Marketing for the Analytics Portfolio at Adobe, where he oversees Customer Journey Analytics, Adobe Analytics, and Mix Modeler. With over two decades of experience in digital marketing and data analytics, he has shaped how enterprise brands measure, understand, and act on customer behavior - from his early days at McCann Erickson through senior leadership at Yahoo!, Efficient Frontier (acquired by Adobe), and ultimately Adobe itself, where he has driven major product and partnership initiatives across the Experience Cloud.
Matt Scharf
Matt Scharf is VP of Growth Marketing Performance at Adobe, where he has spent over a decade turning marketing measurement from a black box into a competitive weapon. He led the creation of what became Adobe Mix Modeler, an AI-powered platform combining media mix modeling, multi-touch attribution, and experimentation - delivering an 80% higher return on media spend over five years and a 75% increase in media's share of Adobe's subscription growth. An ANA Genius Award winner and Ad Age Trailblazer, Scharf is one of the sharper minds in performance marketing analytics.