Studs

Studs is a New York-based ear piercing and earrings brand that pairs licensed, needle-based piercing studios with a large e-commerce and in-store catalog of flatback studs, hoops, huggies and clickers. Founded in 2019 by Anna Harman and Lisa Bubbers, the company coined the idea of 'Earscaping' - curating a personalized stack of piercings and jewelry - and positions itself as a modern, hygienic alternative to mall piercing-gun kiosks and tattoo-shop counters. It operates a fleet of profitable studios across the U.S. alongside a direct-to-consumer online store.