Michelle Larivee

Michelle Larivee is the co-founder and CEO of WTHN, the New York wellness company turning acupuncture from a months-long waitlist into a walk-in ritual. A Georgetown and Wharton graduate who spent 13 years in healthcare finance - Merrill Lynch, the World Bank's IFC, Deloitte, and a secondment to the World Economic Forum - she traded debt financings for needles after Traditional Chinese Medicine resolved pain that Western medicine could not. Since 2018 she has built WTHN into a chain of New York studios, an e-commerce line of acupressure tools and herbs stocked in 200+ retailers including Ulta, and a brand backed by a $5M Series A led by L Catterton.