michamba
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MiChamba
MiChamba is a Mexico-founded startup that turns WhatsApp into an operational management platform for frontline and deskless teams across Latin America and the US Hispanic market. Instead of forcing workers onto a new app, it layers AI agents - led by an assistant named MarIA - on top of the messaging tool people already use, converting informal chats into trackable tasks, reports, and productivity data. It raised a $2.25M pre-seed round in 2025 and counts Hilton, Pemex, and Repsol among 50+ customers in construction, hospitality, logistics, and industrial sectors.
Ricardo Flores
Ricardo Flores is the co-founder and CEO of MiChamba, a startup that turns WhatsApp into an AI-powered management platform for deskless teams in construction, logistics, hospitality, and industrial services across Latin America. A kid who worked scorching El Paso roofs before heading to Georgetown and Wall Street, he left finance and an early seat at fintech Wealth.com to build software for the blue-collar workforce he came from. Less than a year after launch, MiChamba raised a $2.25M pre-seed led by Wollef and signed names like Pemex, Hilton, and Repsol, betting that for the 3 billion people who run their work lives on WhatsApp, management should live there too.