Michael Hershfield

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b2b saas19 new york startup15 healthtech12 saas11 fintech10 agentic ai8 machine learning7 series a7 biotechnology6 ai agents6 healthcare ai6 biotech6 oncology5 drug discovery5 adtech5 enterprise ai5 medical devices4 cybersecurity4 boston startup4 precision medicine4 proptech4 workflow automation4 series b4 generative ai4 boston biotech4 enterprise software4 b2b3 computer vision3 cleantech3 private credit3 compliance3 market intelligence3 ai infrastructure3 cambridge biotech3 revenue cycle management3 denial management3 medical billing3 ai3 y combinator3 patient engagement3 new york3 telehealth3 natural language processing3 omnichannel3 regulatory compliance2 healthcare saas2 digital twin2 3d scanning2 minimally invasive surgery2 gis2 construction technology2 private markets2 alternative investments2 private equity2 unstructured data2 enterprise security2 financial data2 investment banking2 asset management2 payments2 embedded-finance2 radiopharmaceuticals2 small molecules2 medtech2 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fintech1 digital-wallet1 customer-loyalty1 pay-by-bank1 stored-value1 save-now-buy-later1 payments1 reward-engine1 merchant-payments1 closed-loop-credit1 loyalty-platform1 embedded-finance1 new-york-startup1 branded-wallet1

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Accrue

Accrue is a New York fintech that powers modern customer loyalty at the payment layer. Its brandable, stored-value digital wallet lets merchants take control of their payments and refunds, reward repeat customers, and reduce reliance on traditional card networks. Founded in 2021 by Michael Hershfield as a 'save now, buy later' alternative to BNPL, the company has expanded into a full-stack wallet, reward engine, pay-by-bank payments and closed-loop refunds used to lift order value and shopper frequency.

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