A family butcher shop became a regional grocery chain by treating tortillas, carne asada and pan dulce as infrastructure - not ethnic-aisle decoration. Forty years later, Vallarta is carrying that fresh-food system beyond California.
The Mojave taco stand that grew into America's number-two Mexican drive-thru now serves fries next to burritos, runs a loyalty app with four heat-rated tiers, and just changed hands for the second time in three years.