Vistify, Inc is a Santa Ana, California restaurant-technology company whose flagship platform, vMenu, turns static digital menu boards into centrally controlled, software-defined menus for multi-unit and quick-service restaurant brands. The cloud platform lets operators design menus with a drag-and-drop Menu Builder, push changes to thousands of screens in real time, sync pricing with point-of-sale systems in under 30 seconds, and monitor what is actually displaying across every location. Founded in 2015 as Embed Digital and rebranded to Vistify in March 2025, the company serves brands including Craveworthy Brands, WaBa Grill, Urban Plates and Urbane Cafe, and is led by CEO Michael Mathieu.
Michael Mathieu is CEO and board director of Vistify, Inc., a Santa Ana-based restaurant technology company whose vMenu platform lets QSR and fast-casual brands design, schedule, and sync digital menus in under an hour. Montreal-born and a City College of New York economics grad, he previously led video-ad network YuMe through IPO preparation, ran SET Media (later Conversant), presided over Freedom Communications' interactive arm, and founded Mecka in the NIL space. He joined Vistify in October 2024 and closed a Series A led by Craveworthy Brands and Branded Hospitality Ventures in mid-2025.