William Hicks

William Hicks is the co-founder and CEO of Magic Mind, the mental-performance shot that wants to retire your second cup of coffee. A Princeton cum laude grad who left Barclays after deciding investment banking was too soulless to stomach, he went on to co-found the lupini-bean snack company BRAMI before partnering with James Beshara to build Magic Mind into a brand poured into the morning routines of tens of thousands of people. He preaches '90-day trailing average emotions' as the only sane way to survive the violence of startup life.